issue Vol. I No. 1 Saturday 26 October - 1 November 2002
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TRAVEL & TOURISM
HEADLINES [click on headline to view story]:

Chiang Mai and North Thailand Travel Show moves to Chiang Mai for the first time

Traveler Corporation wins rights to Thai Airways In-Flight Duty Free shop

International film festival to be hosted by TAT next year next year

Annual Ancient City Festival to be better than any before!

TAT Australia invites airlines to increase direct flights to Thailand

Chinese tourism to Thailand gets boost from TAT

Chiang Mai and North Thailand Travel Show moves to Chiang Mai for the first time

By Phitsanu Thepthong

The Chiang Mai and North Thailand Travel Show is normally held in Bangkok, but for the first time it will be staged in Chiang Mai City, in co-operation with the Chiang Mai Tourist Business Association and the Thai Hotels’ Association, Northern Chapter.

The event is being jointly organized in cooperation with Phuket Andaman and will be a “Table Top Sales’’ exhibition, where tour operators have a chance to explore new markets. Sellers from Chiang Mai, Mae Hong Son, Chiang Rai, Nan, Lampang, Phitsanulok and Sukhothai will meet with potential buyers from abroad at the Suan Bua Thani Resort Hotel.

Major tour operators from at least 16 countries will be invited to the show, which will run from November 29 - December 3.


Traveler Corporation wins rights to Thai Airways In-Flight Duty Free shop

Traveler Corporation has signed a contract to service duty-free shopping for Thai Airways for the next three years.

Traveler Corporation’s bid offered a minimum income premium at 2.5 million USD a year with ten percent of the annual earnings. They also offered the Thai Shop, which has products from the Royal projects and One Tambon One Product with Home Delivery Sales service.

This company has a lot of experience, with many duty free businesses in several airlines: North West Airlines, Cathay Pacific Airlines, Japan Airlines and Australia Airlines. It has been registered on the Tokyo stock market for 12 years with a registered capital of approximately 807 million yen.


International film festival to be hosted by TAT next year next year

TAT Governor Juthamas Siriwan recently announced that given a government policy to support Hollywood film shooting in Thailand, TAT in collaboration with the Federation of National Film Associations of Thailand will organize an International Film Festival, dubbed the “Cannes of Asia”, between January 17 and 21, 2003.

The event will be part of TAT’s Thailand Grand Festival campaign, with the “Legends of a Kingdom” being assigned as the monthly theme of January.

Apart from showing some of the world’s great movies, TAT would also organize international film and animation film contests, as well as stunt shows, an exhibition on film shooting locations, a filmmaker seminar, promotion of film markets, an open-air movie screening, and old film promotion on posters.

The highlight of the event will be a gala dinner to be attended by world luminaries, and members of the committee for the film contest.

About 60-70 pieces of work will be shown at the event, including new Hollywood films. (TNA)


Annual Ancient City Festival to be better than any before!

TAT representative Uamporn Jinkanwison announced that the Tourism Authority of Thailand is cooperating with Nakorn Rachasima and Kromsilpakon Provinces to organize the yearly Ancient City Festival, which this year will take place November 6 to 10.

This year’s Ancient City Festival November 6-10 in Nakhorn Rachasima and Kromsilpakon Provinces promises to be the best one yet.

This year’s festival should be bigger than ever, as the organizers have gone out of their way to introduce a larger variety of Thai cultural experiences to feature at the festival. In addition to the wonderful shopping experiences which the One Tambon, One Product project offers, traditional Thai dances and music, traditional food and even a cat show, showing off world famous Siamese cats, are just a few of the features which are scheduled to take place at the Ancient City Festival.

Uamporn said, “The TAT has done everything possible to make this event as enjoyable as possible for all visitors. This festival is one of the major 25 festivals which take place in Thailand every year and this year the festival will be bigger and better than ever. We hope that many tourists, foreign and Thai will come and enjoy it.”

For further information please contact: Tourism Authority of Thailand, tel. 0-4421-3666, 0-4421-3030 and 0-4435-1722 and Tourist Association of Nakorn Rachasima, tel. 0-4425-2020.


TAT Australia invites airlines to increase direct flights to Thailand

Tourist numbers from Australia have decreased in the first five months of this year, due, in the main, to the reduction of flights from BA and Qantas, says the Tourism Authority of Thailand spokesman.

The director of the TAT in Australia, Sukree Sitthiwanich, said that his office is trying to solve the problem by cooperating with Silk Air Airlines of Singapore, Malaysian Airlines, and tourism promotion organizations to launch a marketing plan to sell package tours to Thailand combining with Singapore or Malaysia.

TAT also plans to invite Virgin Blue Airlines and Australian Airlines to open direct air routes to Phuket, expected to start at the beginning of next year. There will also be incentives for the large tourist agencies to arrange charter flights to Thailand from Perth and Sydney.

The marketing strategy has also been changed to attract the high-income tourists focusing on the honeymoon and family market.


Chinese tourism to Thailand gets boost from TAT

Suwat Juthakorn, the director of the Statistics and Research Division of the Tourism Authority of Thailand, revealed that TAT would set up a new office in Beijing, China with himself as the director of the Beijing TAT office.

The tourism marketing policy in China will be initially to overcome the poor impression Chinese tourists have of Thailand, where tours to this country have been low priced, but of poor quality.

TAT is to arrange standard tour packages, showing details about prices and services that the tourists will get, by fixing many levels of the standard packages for Chinese tourists.

From the outset, TAT will publicize the reason it will be necessary to raise the package tour price but show that there will be more services added. The packages TAT will offer include health checks, honeymoons, golf and spa treatments.

The budget for promoting tourism in China next year prepared by TAT is 100 million baht.

TAT will also invite Chinese tour agents to consult them and visit Thailand to promote Thai tourism in return to China, including inviting Chinese and Thai experts to train the two countries’ guides about the cultures and traditions of the two countries.

The goal for Chinese tourism is 1 million tourists in 2003.



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