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Book Review

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Book Review: The Entrepreneur

by Lang Reid

The full title is The Entrepreneur, 25 Golden Rules for the Global Business Manager (ISBN 0-470-82098-5) and it was written by one of Thailand’s most successful entrepreneurs, William E. Heinecke. This is a revised edition, with its forerunner apparently being the 21 Golden Rules, so author/businessman Heinecke found 4 more rules in the interim. These also include a section on the epic struggle he had with the US food giant controlling the Pizza Hut franchise, and the birth of The Pizza Company.

Right from the start, with Golden Rule number 1 which is “Find a vacuum and fill it” I warmed to the book, this book review column itself being the result of finding a vacuum in the newspaper and then filling it.

Other Golden Rules include “Chase quality, not dollars,” with the message being simply that people will pay for quality, something that many struggling businesses should take heed of.

Another Golden Rule which I thought particularly pertinent was the one “You won’t be committed if you’re not having fun.” Again if you look critically at successful business people, they are obviously enjoying their work so much that they are willing to put so much into it (and consequently get much more out of it).

Heinecke does quote other luminaries such as Vince Lombardi who is referred to in the introduction to the chapter on “Don’t put up with mediocrity” as saying, “If you aren’t fired with enthusiasm, you will be fired with enthusiasm.”

The review copy came directly from Bill Heinecke himself, but copies should be available through all major bookstores. It is in the ‘inspirational book’ genre and there is no doubt that one can learn from Heinecke’s 25 Golden Rules, most of which I found impressive and succinctly described. I must admit that the vast majority of the other ‘inspirational’ tomes that I have read have tended to labour the point, over and over and over and over, if you get my drift. Heinecke does not do that, but instead tends to labour the point that he is a crack aviator and racecar star. That he has been to a race driving school in France does not lend further weight to an otherwise excellent book. Rather, it detracts. However, to have accomplished what he has done would require a healthy ego, which he undoubtedly possesses.

Some of the figures he quotes seem a trifle unreal - for example, being paid USD 500 per month when still at school, for a weekly column on go-karts in 1965. Or perhaps I am being flagrantly underpaid today! (Mr. Publisher, may I see you after school?) Other niggles are minor, such as conflicting dates for the founding of his Minor Group between the back fly-leaf and the Chronology (p. 273), but these do not detract from the overall worth of the book.

I enjoyed the style of writing and the ‘Pizza Wars’ made for some very interesting and enlightening reading. With the proceeds going to charity, this book represents an excellent opportunity for self-education while assisting others not as fortunate at the same time. (RRP is 795 baht.)

Music CD Reviews: Hawkwind - ‘Warrior On The Edge Of Time’

by Mott the Dog

***** 5 Stars Rating

‘Warrior On The Edge Of Time’ is Hawkwind’s sixth album, and fifth to consecutively hit the British charts, following ‘In Search Of Space’ (no. 18 1971), ‘Doremi Fasol Latido’ (no. 14 1972), the double live album ‘Space Ritual Alive’ (no. 9 1973) and ‘Hall Of The Mountain Grill’ (no. 16 1974). Add to this the incredible and unexpected success of the single ‘Silver Machine’ (no. 3 1972). It was OK for underground/cult bands to have albums in the charts, but a hit single was quite extraordinary. I mean, a video of Hawkwind being played alongside performances by David Essex and The Bay City Rollers on ‘Top of the Pops’ - unbelievable!

You will understand they were one of Britain’s top road bands with a fanatical following, who crammed their nationwide concerts and talked knowledgeably about the contents of each album. By this time they had all but guaranteed their places in the annals of Rock ‘n’ Roll history. Along the way they created space/rock, which was to become the cornerstone of later genres such as ambient music and house music. (Ah, Kiddies, got your interest now?)

To many, this seventies lineup of Hawkwind will always be the classic lineup and, having been together for almost 5 years, one of the most stable, too. True, poets, dancers, Dik Miks, and Del Dettmars came and went, but the nucleus of the band was for Hawkwind very stable. Of course, Simon House joined as well, but nobody was fired, left behind, or spontaneously combusted.

Due to this remarkably uniformed period, and having spent most of the time on the road, including two ground breaking tours of the United States of America and three of Europe, with ‘Warrior On The Edge Of Time’ Hawkwind managed to lay down their magnum opus ... if you like Space Rock’s ‘Dark Side Of The Moon’. Everything felt right. The title alone left you in no mind what to expect. The artwork was simply stunning, standing out in all its glory amongst the other vinyl recordings in your local record store, featuring a single futuristic warrior on horseback gazing into the mists of time. Stirring stuff indeed.

The album roared into the British charts, reaching No. 13, and remained in the charts for 3 months with all the songs being incorporated into the live show. Some of them cropping up now and again in Hawkwind’s ever changing stage show today.

Bandleader Dave Brock was at the very height of his creative abilities. The album starts off with a two part epic recently voted Hawkwind’s most popular song ever by the band’s fanzines readers of Hawkfan.

The music starts off with a memorable bass line from Lemmy before the rest of the band break in with both drummers laying down a complex drum pattern. Dave Brock’s chugging riff, Nik Turner’s flute fluttering over the top, and Simon House holding the sound together with a wall of keyboard sound. Instead of it being a weakness by not having a lead vocalist, they turn it into a strength by using to good effect harmony vocals that add to the spacey effect and, of course, behind it all is the wonderful Hawkwind giving it lots of atmosphere.

After this opening volley lasting over ten minutes (a wonderful live version of this song can be heard on the 1991 live album ‘California Brainstorming’), the famous American Sci-Fi writer, Michael Moorcock, makes his first appearance, narrating the words to his own poem, very echoey with sonic keyboard and drum backing.

Next up is a very unusual feat as the two drummers in the band take sole song writing credit for the hard driving instrumental ‘Opa-Loka’, which leads us nicely into another pair of Dave Brock songs. Of the two, ‘Magnu’ really stands out, which was to be one of the mainstays of the Hawkwind live set for many years, featuring an upbeat tempo that swirls and swirls round your speakers until Simon House comes in with one of the most exhilarating electric violin solos ever laid down in an earth bound recording studio, ‘The Demented Man’ reminds you of Dave Brock’s early days busking with his acoustic guitar on the streets of London. Even Spacenauts have humble beginnings.

Leading us into the second half of the Warrior adventure is Nik Turner’s nicely over the top reading of Michael Moorcock’s poem ‘Standing at the Edge’. Next is the most amazing piece of music on the album: ‘Spiral Galaxy 28949’, written by Simon House, simply years ahead of its time. It is no wonder that three years later David Bowie head-hunted Simon to play keyboards and violin and be musical director of his road band for several years. After another Moorcock spoken poem, the album comes to a conclusion with Nik Turner’s only composition on the album, a typical Hawkwind jaunt through ‘Dying Seas’.

Tagged onto the CD release is the A & B sides of the current single ‘Kings of Speed’. Not much more than a sub Status Quo 12 bar bash at the charts, but the interesting thing here is the version of the last song Lemmy ever wrote for Hawkwind, ‘Motorhead’. By the time of the album’s release, Lemmy had been kicked out of Hawkwind, going on to form his own band and taking the name for the band from this song; as is well documented and becoming the leading band in Heavy Metal. Far more famous then Hawkwind would ever aspire to.

As for Hawkwind themselves, although they were never really reviled by the new wave of punk rock that hit in mid 77, nor did they ever recover. Within three years David Brock was the only remaining member. Although still going today in one form or another (there are actually two bands, Hawkwind with Dave Brock, and The Hawkwind Experience led by Nik Turner), they have never troubled the top twenty in the charts again.

But to hear Hawkwind at their finest, sweep back the mists of time, put ‘Warrior On The Edge of Time’ in your player, and enjoy the journey.


Dave Brock - Guitar, Synthesizer, Bass on track 4, Vocals on tracks 1, 2, 5, 6 and 11

Nik Turner - Tenor and Soprano Sax, Flute, Vocals on tracks 7 and 10

Lemmy - Bass Guitar

Simon King - Drums and Percussion

Allan Powell - Drums and Percussion

Mike Moorcock - Vocal on tracks 3 and 9

Track Listing.

1. Assault And Battery Part I

2. The Golden Void Part II

3. The Wizard Blew His Horn

4. Opa-Loka

5. The Demented Man

6. Magnu

7. Standing At The Edge

8. Spiral Galaxy 28948

9. Warriors

10. Dying Seas

11. Kings Of Speed

12. Motorhead

To contact Mott the Dog email: [email protected]