Following the merging of Thailand Travel Mart (TTM) and
PATA Travel Mart (PTM) in Bangkok on September 22-24, 2004, there will be a
merging of the Incentive Travel & Conventions, Meetings Asia
(IT&CMA) with Corporate Travel World (CTW) in Bangkok on October 12-14,
The prospective mergers were announced during the 11th
IT&CMA exhibition which was hosted by Thailand on November 4-6 this year
at the IMPACT Convention Center in Muang Thong Thani, Bangkok.
The show provided a platform for destinations and
suppliers, whose tourism and MICE businesses have been badly hit in the last
12 months, to make a strong comeback. There were 271 exhibiting companies
and sellers from 28 countries to meet 253 hosted buyers at the show which
was organized by TTG Asia Media, the Tourism Authority of Thailand (TAT) and
Thai Airways International.
Press conferences were held by the Hong Kong Tourism
Board (HKTB) to brief the media about its ongoing campaign “Live it, Love
it!” and by the Singapore Tourism Board (STB) to launch “Make it
Meetings and conventions business is returning to Asia
from long-haul markets although some concerns over security still remain.
South-east Asia, particularly the Indochina countries and Malaysia, are
still top of the agenda for the incentive market as planners look for newer
places to go. But for the time being, Thailand is in the spotlight because
of its value for money with a high standard of service in the hotels and
While Korea is going ahead with its ambitious plan to put
an international standard exhibition and convention center in every major
city, the Korea Convention Bureau said it will be at least 2010 before
demand reaches that stage.
Interesting to note is that Sri Lanka has become South
Asia’s Number One MICE destination. Sri Lanka was a popular venue for
meetings, incentives, conferences and exhibitions even when the island was
facing troubled times. Now with peace prevailing in the country, the Sri
Lanka Convention Bureau will be launching a special “Meet in Sri Lanka”
campaign to promote Sri Lanka in the international market.
The conference concluded with a hosted lunch by the
Indonesian Ministry of Culture and Tourism who presented the video “My
Indonesia Just a Smile Away.” Indonesia, especially Bali, was hard hit by
terrorism, but seems on the way to recovery.
Magrin Phromyothi, executive director of Thailand
Incentive & Convention Association (TICA) summed it all up,
“IT&CMA is the place to meet to have an update on travel products and
Thailand’s destinations for event planners and tour operators specializing
in incentives. But much more must be done to bring such events into the
provinces, such as Phuket, Ubon Ratchathani and Chiang Mai.”
For further information contact Reinhard Hohler, email: