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Northern provinces woo Vietnamese tourists

Northern provinces woo Vietnamese tourists

Dollars or Dong welcomed

Nopniwat Krailerg

Vietnamese business people have met with Chiang Mai entrepreneurs for talks to open Chiang Mai and Chiang Rai provinces to Vietnamese tourists.

Pichai Raktasinha, director of the Indochina Marketing Promotion of the Tourism Authority of Thailand (TAT) introduced Vietnam business people to tourism-related entrepreneurs at Chiang Maiís Empress Hotel on May 19.

Chiang Mai entrepreneurs meet with their Vietnamese counterparts.

Representatives from eight Vietnamese travel agents visited the city to get information about the hotel, tour, resort, spa, ornament and souvenir industries.

Pichai said that he was responsible for the tourism market from Vietnam that was gradually developing. The number of Vietnamese tourists to Thailand was increasing annually, as a result of TATís marketing.

Currently Vietnamese tourists preferred Bangkok and Pattaya. While the TAT realized that these two cities were important tourist attractions, it was trying to promote Chiang Mai as another choice for their vacation, Pichai said.

The TAT was therefore making use of an opportunity to cooperate with Thai Airways International (THAI) to invite chief Vietnamese tourism and travel entrepreneurs as well as journalists from Hanoimoi newspaper, a prominent publication in Vietnam, to visit Chiang Mai and see its tourist attractions first hand.

The Vietnamese entrepreneurs were also taken to the Golden Triangle in Chiang Rai and on a boat trip to Laos and Mae Sai. ďOur guests were very satisfied, so it is possible Chiang Mai and Chiang Rai will be promoted as new choices in Vietnam,Ē said Pichai.

Nond Kalinta, general manager of THAI based in Hanoi, said that during last Songkran, Vietnamese journalists were brought to Chiang Mai to report on the New Year festival. Subsequently, THAI launched a special package, which included a flight to Chiang Mai plus hotel accommodation for three nights, four days at USD 299. The package elicited moderate interest and THAI planned to launch a new promotion for Vietnamese tourists until October.