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Koh Lanta and TAT to launch awareness drive

Chai Pattana chooses the IT routes

Koh Lanta and TAT to launch awareness drive

Jeffrey Studebaker

Koh Lanta hoteliers and the Tourism Authority of Thailand (TAT) will be using the upcoming ASEAN Tourism Forum (ATF) as a springboard to launch a campaign to raise global awareness of the island.

Koh Lanta, in Krabi Province, was left relatively unscathed by the tsunami but Pimalai Resort and Spa general manager, Frank Lestapis, said occupancy for the current high season has plummeted by 90 percent in many hotels. “We have lost more than 2,500 room nights from the end of December through February,” he said.

To salvage the rest of the year, hoteliers will be offering agents packages with bonus nights and other perks, and the TAT will be making a special effort to market the destination at ATF, ITB and road shows throughout 2005.

Lestapis said many of the island’s 170 hotel operators, accounting for more than 3,300 rooms, would be participating in the campaign.

“If we can turn this crisis into an opportunity, Koh Lanta may emerge with the level of global awareness enjoyed by other islands such as Koh Phi Phi and Koh Chang,” he said.


Chai Pattana chooses the IT routes

Nopniwat Krailerg

Chai Pattana Transport, a leading transport company in Northern Thailand, has signed a contract with Industrial and Financial Systems (IFS), IBM and Chi Chang Computer to purchase the Enterprise Research Planning (ERP) system.

(From left) Sumalee Lukuan (Chi Chang Computer), Nonglak Thongkumkoon and Somchai Thongkulkoon (Chai Pattana Transport), Rerksan Sutasananont (IFS) and Visnu Chaiwanichsiri (country manager IBM System Group).

Chai Pattana Transport will apply the IFS system to its accounting administration, distribution, maintenance and service and sales operation. A support center will be established to increase the efficiency of the service. Chai Pattana Transport aims at applying information technology (IT) via IBM computers supplied by Chi Chang Computer to develop its operation and induce company growth.

Chai Pattana Transport aims to provide high quality service with comfort and safety. The company has been popular among travellers and has won a government concession to provide transport services on 20 routes covering the eight Northern provinces.

Chai Pattana Transport is the first company in the North using 24-seat air-conditioned buses. Passengers can book tickets up to 60 days in advance at www.greenbusthailand.com