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THAI represented at ITB Berlin 2005
March 11-15, 2005, Thai Airways International (THAI)
participated at the ITB Berlin in Germany, the world’s leading trade fair
for the tourism industry worldwide. THAI organized a promotional booth at
ITB Berlin aiming to introduce THAI’s new corporate identity and to boost
awareness about the recovery of the Andaman area to the world and at the
same time bring the world to Thailand.
 Sakchai
Srongprapa (left), THAI general manager for Germany, Austria and Eastern
Europe, welcomed Klaus Wowereit (right), governing mayor of Berlin during
his visit to THAI’s booth at ITB Berlin 2005.
Kanok Abhiradee, THAI’s president said, “This year,
THAI moves forward by introducing our new corporate identity that will
celebrate passengers’ journey and that make us unique. It is about taking
pride in who we are – showcasing the best of contemporary Thailand to the
world. Our goal is to make THAI a distinctive and unforgettable experience
of High Trust, World-Class and Thai Touch. In addition, since the regretful
Tsunami incident in Southern Thailand late December, the ITB Berlin brings
THAI with a good opportunity to tell the world that the affected areas along
the Andaman Sea are now back to normal and there are still numerous
beautiful places and cities in Southern Thailand that the world’s tourists
should come and visit.”
THAI’s promotional booth occupied an area of 100 square
meters, and allowed visitors to learn more about THAI’s activities to
revive the Andaman area, including THAI’s progress at Suvarnabhumi
Airport, and new corporate identity with display of seats in the Royal Silk
Class and products and services.
ITB Berlin is the world’s leading trade fair for the global tourism
industry as well as an international meeting place where more than three
quarters of its exhibitors and trade visitors come from outside Germany. ITB
Berlin serves as the main communication and marketing forum for the tourism
industry worldwide.
New hairstyles for Thai AirAsia stewards and hostesses?
AirAsia and staff reporters
Thai AirAsia together with Hair World Grand Prix and
Phuket’s Patong Bay Garden Resort is welcoming the summer season with a
competition for new hairstyles for air hostesses and stewards. The winner
will receive complimentary flight tickets for a month and free haircuts for
a year, plus 10,000 baht.
Tassapon
Bijleveld (3rd from left), CEO of Thai AirAsia and some very stylish air
hostesses
“Thai Air Asia Summer Hair Design 2005” offers an
opportunity, at Central Ladphrao Department Store, Bangkok, to the new
generation to create new hair designs for AirAsia personnel.
The final 10 will be flown to Phuket to be trained in
hair design and asked to join the final party at the beach. The professional
judges will make their final decision during the beach party.
Chosita Sillapapipat of Patong Bay Garden Resort added,
“The tsunami has affected our resort and now, since we have improved it,
there are just not enough tourists. That’s why we staged the project with
the two businesses to promote the public to visit Patong Bay.”
For more details, view www .airasia.com. The deadline to send in your
drawings of new hairstyles is by the end of April.
Minor plays major role
TTG Asia
Thailand’s Royal Garden Resort was re-branded Minor
International last week in line with its aim to grow internationally and
expand its scope beyond resorts into spas and restaurants.
 Bill
Heinecke established ‘Minor’ group 30 years ago.
The Minor name was established 30 years ago by a barely
18 year old Bill Heinecke, who is behind the Minor Group Company in Thailand
which owns and operates hotels, resorts, restaurants, spas and entertainment
concepts, among others.
Heinecke brought brands such as Ripleys Believe It or
Not! to Pattaya and sold pizzas (under The Pizza Company) when no one
thought Thais would trade chilies for cheese.
None of the hotels under Minor carry the Royal Garden
name anymore. Recently, Bill Heinecke successfully launched a new luxury
boutique resort line, Anantara, while several of Minor’s hotels are
operated under the Marriott, JW Marriott and Four Seasons brands.
Minor has also expanded to Vietnam and is building hotels
in the Maldives. Additionally, it operates more than 20 spas under the
Mandara or Anantara brands in Thailand, the Middle East and China. It also
franchises restaurant brands such as Sizzlers, Benihana, Burger King, Dairy
Queen and Swenson’s.
Minor International’s vice-president of development, Michel van der
Hoeven, said it would not be long before the name Minor would catch on in
the trade. In Berlin last week, it launched the new brand to the travel
trade and organized Minor awards to thank major supporters.
Introductory rates available at Mandarin Oriental Dhara Dhevi Resort
PATA
Mandarin Oriental Hotel Group is offering introductory
rates at the Mandarin Oriental Dhara Dhevi Resort, Chiang Mai, starting from
USD 295+++ per villa per night. This offer is valid until September 30,
2005.
Located 10 minutes from both the Chiang Mai International
Airport and the city centre, this luxurious hideaway is set amid serene
natural landscapes and expansive lawns overlooked by sacred Bo trees. The
resort also features a delightful Prayer Hall and numerous picturesque
Lanna-style buildings.
The resort consists of 64 villas in differing styles,
from golden-teak pavilions to rice barns. Several deluxe villas come with a
private outdoor Jacuzzi, plunge pool, or swimming pool. Eight types of villa
are available with introductory rates ranging from USD 295+++ to USD
1,600+++. The resort also features the Dheva Spa and the Oriental Culinary
Academy. For further information visit:www.mandarinorie ntal.com
Nok on the up-and-up
Jeremy Colson, TTG Asia
Nok Air is planning to start two new domestic services
this year and will increase frequencies on several existing routes.
The carrier’s vice president for marketing, Pinyot
Tidulsonggram, said it would start flying Bangkok-Chiang Rai, and
Bangkok-Surat Thani in the near future.
“Either could come first. Most likely the first will be
Surat Thani, where we will operate two or maybe three flights daily starting
in Q3 simultaneously with launching our Bangkok-Macau service,” Pinyot
said.
He added Nok also wanted to increase flights to Hat Yai
from two to three daily, Udon Thani from three to four daily, and there
could also be a fourth daily flight to Chiang Mai.
“Meanwhile we are increasing flights to Phitsanulok on
March 27, with a third daily flight,” Pinyot said, adding Nok would double
its fleet with three more aircraft.
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