TRAVEL & TOURISM
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THAI represented at ITB Berlin 2005

New hairstyles for Thai AirAsia stewards and hostesses?

Minor plays major role

Introductory rates available at Mandarin Oriental Dhara Dhevi Resort

Nok on the up-and-up

THAI represented at ITB Berlin 2005

March 11-15, 2005, Thai Airways International (THAI) participated at the ITB Berlin in Germany, the world’s leading trade fair for the tourism industry worldwide. THAI organized a promotional booth at ITB Berlin aiming to introduce THAI’s new corporate identity and to boost awareness about the recovery of the Andaman area to the world and at the same time bring the world to Thailand.

Sakchai Srongprapa (left), THAI general manager for Germany, Austria and Eastern Europe, welcomed Klaus Wowereit (right), governing mayor of Berlin during his visit to THAI’s booth at ITB Berlin 2005.

Kanok Abhiradee, THAI’s president said, “This year, THAI moves forward by introducing our new corporate identity that will celebrate passengers’ journey and that make us unique. It is about taking pride in who we are – showcasing the best of contemporary Thailand to the world. Our goal is to make THAI a distinctive and unforgettable experience of High Trust, World-Class and Thai Touch. In addition, since the regretful Tsunami incident in Southern Thailand late December, the ITB Berlin brings THAI with a good opportunity to tell the world that the affected areas along the Andaman Sea are now back to normal and there are still numerous beautiful places and cities in Southern Thailand that the world’s tourists should come and visit.”

THAI’s promotional booth occupied an area of 100 square meters, and allowed visitors to learn more about THAI’s activities to revive the Andaman area, including THAI’s progress at Suvarnabhumi Airport, and new corporate identity with display of seats in the Royal Silk Class and products and services.

ITB Berlin is the world’s leading trade fair for the global tourism industry as well as an international meeting place where more than three quarters of its exhibitors and trade visitors come from outside Germany. ITB Berlin serves as the main communication and marketing forum for the tourism industry worldwide.


New hairstyles for Thai AirAsia stewards and hostesses?

AirAsia and staff reporters

Thai AirAsia together with Hair World Grand Prix and Phuket’s Patong Bay Garden Resort is welcoming the summer season with a competition for new hairstyles for air hostesses and stewards. The winner will receive complimentary flight tickets for a month and free haircuts for a year, plus 10,000 baht.

Tassapon Bijleveld (3rd from left), CEO of Thai AirAsia and some very stylish air hostesses

“Thai Air Asia Summer Hair Design 2005” offers an opportunity, at Central Ladphrao Department Store, Bangkok, to the new generation to create new hair designs for AirAsia personnel.

The final 10 will be flown to Phuket to be trained in hair design and asked to join the final party at the beach. The professional judges will make their final decision during the beach party.

Chosita Sillapapipat of Patong Bay Garden Resort added, “The tsunami has affected our resort and now, since we have improved it, there are just not enough tourists. That’s why we staged the project with the two businesses to promote the public to visit Patong Bay.”

For more details, view www .airasia.com. The deadline to send in your drawings of new hairstyles is by the end of April.


Minor plays major role

TTG Asia

Thailand’s Royal Garden Resort was re-branded Minor International last week in line with its aim to grow internationally and expand its scope beyond resorts into spas and restaurants.

Bill Heinecke established ‘Minor’ group 30 years ago.

The Minor name was established 30 years ago by a barely 18 year old Bill Heinecke, who is behind the Minor Group Company in Thailand which owns and operates hotels, resorts, restaurants, spas and entertainment concepts, among others.

Heinecke brought brands such as Ripleys Believe It or Not! to Pattaya and sold pizzas (under The Pizza Company) when no one thought Thais would trade chilies for cheese.

None of the hotels under Minor carry the Royal Garden name anymore. Recently, Bill Heinecke successfully launched a new luxury boutique resort line, Anantara, while several of Minor’s hotels are operated under the Marriott, JW Marriott and Four Seasons brands.

Minor has also expanded to Vietnam and is building hotels in the Maldives. Additionally, it operates more than 20 spas under the Mandara or Anantara brands in Thailand, the Middle East and China. It also franchises restaurant brands such as Sizzlers, Benihana, Burger King, Dairy Queen and Swenson’s.

Minor International’s vice-president of development, Michel van der Hoeven, said it would not be long before the name Minor would catch on in the trade. In Berlin last week, it launched the new brand to the travel trade and organized Minor awards to thank major supporters.


Introductory rates available at Mandarin Oriental Dhara Dhevi Resort

PATA

Mandarin Oriental Hotel Group is offering introductory rates at the Mandarin Oriental Dhara Dhevi Resort, Chiang Mai, starting from USD 295+++ per villa per night. This offer is valid until September 30, 2005.

Located 10 minutes from both the Chiang Mai International Airport and the city centre, this luxurious hideaway is set amid serene natural landscapes and expansive lawns overlooked by sacred Bo trees. The resort also features a delightful Prayer Hall and numerous picturesque Lanna-style buildings.

The resort consists of 64 villas in differing styles, from golden-teak pavilions to rice barns. Several deluxe villas come with a private outdoor Jacuzzi, plunge pool, or swimming pool. Eight types of villa are available with introductory rates ranging from USD 295+++ to USD 1,600+++. The resort also features the Dheva Spa and the Oriental Culinary Academy. For further information visit:www.mandarinorie ntal.com


Nok on the up-and-up

Jeremy Colson, TTG Asia

Nok Air is planning to start two new domestic services this year and will increase frequencies on several existing routes.

The carrier’s vice president for marketing, Pinyot Tidulsonggram, said it would start flying Bangkok-Chiang Rai, and Bangkok-Surat Thani in the near future.

“Either could come first. Most likely the first will be Surat Thani, where we will operate two or maybe three flights daily starting in Q3 simultaneously with launching our Bangkok-Macau service,” Pinyot said.

He added Nok also wanted to increase flights to Hat Yai from two to three daily, Udon Thani from three to four daily, and there could also be a fourth daily flight to Chiang Mai.

“Meanwhile we are increasing flights to Phitsanulok on March 27, with a third daily flight,” Pinyot said, adding Nok would double its fleet with three more aircraft.