In November, after more than 40 successful years in
Bangkok, Phuket and Koh Samui, Schmidt Company opened in Chiang Mai.
chef Josef (left) and Master Baker Leo de Leijer showed everyone the little
‘tricks’ to make a ‘real Brezel’.
Schmidt Co. was established in 1960 by the late Reinhold
Schmidt and is a second generation, family owned Thai company. They produce,
import and act as a wholesaler of semi finished products, ingredients and
utensils for pastry, bakery and confectionery and are representing some of
the finest brands in this segment of the international food trade.
Their air conditioned warehouses contain enormous
quantities of food products and utensils. Miss Rosy Schmidt, the Chiang Mai
Manageress, said that the temperature-controlled store rooms ensure that
even dry goods and utensils are stored in cool and dry conditions to prevent
premature aging. Refrigerated pick-up trucks are used to make sure the
products reach their customers in best condition.
At the official opening in Chiang Mai, four international
chefs gave confectionery demonstrations and education on the training and
testing involved in bread making and baking techniques, fine pastry and
desserts, working with chocolate in the production of pralines, wedding
cakes and show pieces and finally something very important for the upcoming
Christmas season - marzipan.
More information can be obtained from the Chiang Mai branch on 0 5329
7880-1 or by email: [email protected] schmidt.com , www.choco-schmidt.com