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Computer market in Chiang Mai affected by the oil price crisis

Computer market in Chiang Mai affected by the oil price crisis

Saksit Meesubkwang
Eakarat Auayprasert, managing director of Intel Microelectronics (Thailand) said that since the beginning of this year, many brands of computer distributors had experienced reduced sales. Many users; both individuals and big companies had reduced their purchasing of computers.
This year, growth of the PC market is only 14 percent due to the economic crisis, the rising oil price, the hike in interest rates and the political crisis, as they all affect buyers’ decisions.
In an attempt to counteract this problem, they discussed with computer distributors and cooperated with the Software Industry Promotion Agency (SIPA), TT&T, and First Choice Credit to set up a program called “My family PC” selling computers on credit with monthly installments. It is the 2
nd year this program has been running and aims to sell approximately 100,000 PCs from now until the end of this year compared with last year’s sales of 35,000 units.