BMW announces six new models
German carmaker BMW’s chairman, Norbert
Reithofer, has announced six new vehicles as part of their
aggressive approach to future marketing of its brands, with six new
models which the manufacturer hopes will see it sell 1.8 million
vehicles globally by 2012.
The projected new models come in the wake of falling
profits, and Reithofer stated that his objective is to double its
return on sales to between 8-10 percent by 2012.
BMW also predicts the premium segment will have grown by 40 percent
by 2019, which is double the expected growth in the same period for
the mass market.
The first of these new vehicles is the X1, a ‘baby’ off-roader to
add to the X3 and X5 luxury 4WDs. Adding to this, there will be a
Mini branded 4WD and a cheaper, smaller Rolls-Royce. The other
vehicles projected for the future includes a four door based on
BMW’s Concept CS, a coupe version of the Rolls-Royce Phantom, and a
new niche vehicle BMW is calling a Progressive Activity Sedan.
Reithofer says the four door GT is based on the Concept CS shown at
the 2007 Shanghai motor show, which will replace the 7-Series at the
top of the BMW offerings. This new GT will, however, share the same
platform as the 7-Series and will hit the marketplace to challenge
the high performance Mercedes-Benz CLS63 AMG and forthcoming Porsche
Also on the new 7-Series platform is the proposed small Rolls-Royce,
smaller and cheaper than their current Phantom, which is going to
get a coupe version of the behemoth.
And just what is the Progressive Activity Sedan? It will be a new
market segment, according to Reithofer and is described by BMW as a
“unique interpretation of the sedan offering a wide range of
intelligent features”. Sounds as if it has a “go to the shops on
your own and get me a bottle of milk” mode, as well as perhaps the
self-parking capabilities of the Volvo YCC concept. “Go park
yourself,” being the operative voice recognition command, I suppose.
BMW also confirmed the long-rumored X1 baby off-roader that will sit
beneath the X3 and X5 luxury 4WDs. This will very likely share
platforms with the Mini 4WD, and perhaps even the 1-Series itself.
BMW has been muttering about buying another brand and some pundits
have been suggesting that cash-strapped Ford would be willing to
sell Volvo, however this is thought to be fairly unlikely. “In
principle, we will keep acquisitions on our agenda. We defined clear
criteria for potential acquisitions within the scope of our
strategic review. This will allow us to act swiftly whenever
Last week I asked which racing car was the first Lotus
rear-engined single seater? It was the Lotus 18.
So to this week. The first manufacturer to produce a million cars in one year
was Ford in 1922. When did the first European manufacturer manage this, and what
was the car?
For the Automania FREE beer this week, be the first correct answer to email
Dark outlook for Asian F1?
There has been an upsurge in interest in motor sport in Asia,
with now the manufacturers becoming involved (Toyota and Honda in
particular) and that is good. I believe that Asian grass-roots motor sport
is almost back up to the pre-1997 economic crash levels, and will continue
to get stronger. So why the “dark outlook”?
The answer to this hinges on the fact that the F1 supremo, Bernie
Ecclestone, is pushing Asia into the dark, or into the night at least. If
you have been following the overseas media, they have all been full of the
fact that Ecclestone has told the Melbourne Grand Prix promoters that if
they want the contract to run the Australian GP to continue after 2010, the
race will have to be run at night. Singapore had its hand up to run its new
GP, and likewise they were told it’s a GP under lights as well. Malaysia’s
Sepang circuit has also been told that the future for them in F1 is under
So why this pre-occupation with sport under lights, while the rest of Asia
is being told to cut down their use of fossil fuels and electricity? Here’s
our man Bernie, the promoter of the top category of fossil fuel burners in
the world (and ignore the ‘green earth’ Honda F1 project, as it was a
publicity stunt and nothing else), now suggesting (or even more than
suggesting) that the circuits will have to turn on its lights as well. And
make no mistake, it is the circuits that will have to provide the
illumination. An F1 car cannot run with headlights on stalks popping up from
Now night racing is not new, and in fact I was a regular competitor at the
Oran Park night race meetings in Australia. There is something really
exciting about running in the dark, the exhaust crackles just that little
bit more, the car runs better in the denser air, and with your own
headlights carving through the blackness, it just adds that new dimension.
But that cannot work for F1, for the reasons given above - they don’t have
So why is Bernie so adamant? The real reason is television viewing figures.
The interest in F1 has been waning over the past few seasons. The numbers
are down, because F1 is no longer as exciting as it used to be. Overtaking?
What’s that? Unfortunately, “that” is what the fans want to see. They want
drivers fighting tooth and nail, passing and re-passing. The entire
gladiatorial contest. But they’re not getting it!
But Bernie can see that by getting the viewing public in Europe watching at
the same mid-afternoon slot that they do for the European rounds, even
though the Grand Prix is in Asia, that is the answer. This will mean the
Asian races will have to start around 7 p.m. local Asian time. When it’s
There are many problems to be overcome. Just take these examples. The modern
F1 car can easily do 300 km/h. I have driven at that speed - in daylight -
and you need perfect vision and a bright sunny day to see all the
imperfections in the racing surface, oil on the racing line or slow turtles.
Don’t laugh, it has happened!
So how are the Grand Prix promoters going to be able to supply that amount
of illumination? Flood lighting must be the way to go, but the lights
themselves will have to be high enough up that the drivers are not
distracted by glare, and believe me, the race helmet visor material and the
tear-offs are very much subject to glare.
It is also not an enclosed playing field, but several kilometers of road
that makes up a race track. The amount of illumination needed would be very
much greater than a football field. And every bit of the track has to be
illuminated as good as daylight. This is certainly a Herculean task.
However, an Australian company says it has produced the lights, and now just
waits for camera and action. So we have the situation where Bernie wants
floodlighting, but some poor Asian promoter will have an enormous capital
outlay, for something that might not have a good return financially. Who is
going to take that risk? One thing’s for sure - Bernie won’t!
And Renault follow suit with another
2008 looks like being a bumper year as the manufacturers all try
to grab whatever market share they can, and for most of the Europeans this
will be done by enlarging their market to include India and China.
Carlos Ghosn, the man who turned Nissan around and heads the conglomerate of
Renault and Nissan gave a taste of what is forthcoming during a trip to Brazil,
his birthplace. The occasion was to reveal Renault’s first car made outside of
Europe to Brazilian President Luiz Inacio Lula da Silva. Called the Renault
Sandero, it is being built in a Brazilian factory for the national market and
for export to neighboring South American countries.
Word was already out that Renault will be producing a budget car for India (in
India) to compete against the local Bajaj. This will cost just 3,000 USD. “The
big question is what will have to be done to bring this car up to export
quality. It will have to be modified, sure - and what will be the cost of these
modifications so it’s viable? Logically, Brazil would be a natural market for
such a car,” Ghosn told reporters in Brazil.
The question about how much it would cost to bring such a low priced vehicle to
export quality is a real one. Much was made of the cheap and cheerful Chinese
Chery which was going to flood the western market until it failed miserably in
the compulsory crash testing required for Europe.
Renault’s overall worldwide sales figures have remained stable (a drop of 0.1
percent only), but the numbers have stayed up with Renault’s non-European sales
which account for 33 percent of production. In Brazil alone sales estimates are
for 73,000 vehicles by the end of this year.
Brazil “is one of the strategic markets (for Renault) for the future, along with
Russia, China and India,” Ghosn said.
You wouldn’t walk away!
F1 - Four seats left - put your money
There are still four seats left with no driver in the F1 line-up
for 2008. However, you would have to be fairly desperate to want to fill the
four of them! It is honestly a shame to see Fisichella openly hoping to get
a ride in a Force India. It’s the dizzy downward spiral of failure, after
coming from the team which won the championship two years ago.
The four seats are Force India (two) and Super Aguri (two) after the second
McLaren one was filled. And you didn’t have to be Einstein to work out which
one was the plum ride.
At the time of going to press, the seat vacated by Alonso, the sulky
Spaniard, has gone to Heikki Kovalainen, who was unceremoniously dumped by
Renault, apparently because the returning Alonso did not want another quick
driver alongside, after his loss of face against Hamilton this year.
The other teams of Super Aguri and Force India are never going to win
anything, or even make the podium, unless 19 drivers manage to take
themselves off in the biggest display of mass hara-kiri ever known to
The teams that are settled are Ferrari (Raikkonen and Massa as per 2007),
McLaren (Lewis ‘wonderboy’ Hamilton and Kovalainen), BMW (Heidfeld and
Kubica unchanged from 2007), Renault (Alonso and Piquet both ‘new’),
Williams (Rosberg and Nakajima as per end of 2007, with Hulkenberg as
test/reserve), Red Bull Racing (Coulthard and Webber as 2007 with both
waiting for their pensions), Toyota (Trulli and Glock with one a pensioner
and the other a new face), Toro Rosso (Bourdais and Vettel, which could
surprise) and Honda (Button and Barichello also lining up at the pensions
desk as they did in 2007).