Higher living cost depresses sale of Songkran items
The increasing cost of living impacted sales of necessary
items used during the annual Songkran festival, the traditional Thai New
Year, traders said last Sunday.
TNA conducted surveys at selected key markets in Bangkok and talked to
wholesalers and retailers.
Piyawat Nuntawakul, a water gun trader, said his sales had dropped about 30
percent a week ahead of the festival, due to the country’s sluggish economic
conditions while the price of water guns, imported from China, had also
decreased 10 percent.
The Office of the Consumer Protection Board has said the sale of
high-pressured water guns or PVC pump guns was prohibited for this year’s
Songkran. Several traders of Thai-made scented and talcum powder, used
during the Songkran festival which ran from April 13 to 15 each year, also
reported a drop in sales.
On the other hand sales of Thai-style fancy shirts which are usually worn
during Songkran was steady compared to last year’s festival, although prices
had risen between Bt5 and Bt10.
Meanwhile, Noppadol Kannikar, director of Assumption University’s ABAC Poll,
said a survey showed up to 82.3 percent of respondents realized the
importance of the Songkran festival.
The survey was conducted by ABAC Poll on 3,997 people aged above 14 years in
18 provinces nationwide between March 29 and April 5.
The northern capital of Chiang Mai remained the most popular destination for
Songkran revelers, followed by the southern resort island of Phuket,
according to the poll. Each festival celebrant was expected to spend an
average of Bt2,116, with more than Bt52 billion expected to change hands
during the festival. (TNA)