Vol. VII No. 16 - Tuesday
April 15, - April 21, 2008



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by Saichon Paewsoongnern


BUSINESS & TRAVEL
HEADLINES [click on headline to view story]:

Higher living cost depresses sale of Songkran items

Higher living cost depresses sale of Songkran items

The increasing cost of living impacted sales of necessary items used during the annual Songkran festival, the traditional Thai New Year, traders said last Sunday.
TNA conducted surveys at selected key markets in Bangkok and talked to wholesalers and retailers.
Piyawat Nuntawakul, a water gun trader, said his sales had dropped about 30 percent a week ahead of the festival, due to the country’s sluggish economic conditions while the price of water guns, imported from China, had also decreased 10 percent.
The Office of the Consumer Protection Board has said the sale of high-pressured water guns or PVC pump guns was prohibited for this year’s Songkran. Several traders of Thai-made scented and talcum powder, used during the Songkran festival which ran from April 13 to 15 each year, also reported a drop in sales.
On the other hand sales of Thai-style fancy shirts which are usually worn during Songkran was steady compared to last year’s festival, although prices had risen between Bt5 and Bt10.
Meanwhile, Noppadol Kannikar, director of Assumption University’s ABAC Poll, said a survey showed up to 82.3 percent of respondents realized the importance of the Songkran festival.
The survey was conducted by ABAC Poll on 3,997 people aged above 14 years in 18 provinces nationwide between March 29 and April 5.
The northern capital of Chiang Mai remained the most popular destination for Songkran revelers, followed by the southern resort island of Phuket, according to the poll. Each festival celebrant was expected to spend an average of Bt2,116, with more than Bt52 billion expected to change hands during the festival. (TNA)



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