Vol. IX No. 24 - Tuesday
June 15 - June 21, 2010



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by Saichon Paewsoongnern


TRAVEL & TOURISM
HEADLINES [click on headline to view story]:

Chiang Mai to promote health services for visitors

 

Chiang Mai to promote health services for visitors

The Chiang Mai Health Services Promotion Association, one of the meeting organizers, held its staff meeting in preparation for the upcoming , “Chiang Mai International Health Promotion Meeting 2010”, which  will be held on July 2-3 in Chiang Mai  to discuss ways of promoting the unique Lanna spas  and herbal products.

Chiang Mai Mail reporters

Chiang Mai Province plans to tap into one of the faster growing tourism niches by promoting itself as a health destination for tourists by advertising Lanna style spas, traditional massage and herbal products in a bid to encourage and develop a niche tourist destination.

Under the province’s strategy on trade and investment promotion it is planned to make Chiang Mai city a center for health and spa services. The “Chiang Mai International Health Promotion Meeting 2010” will be held on July 2-3, “Experience Natural Balance with Lanna Culture” to discuss ways of promoting the unique Lanna spas and herbal products.

The Chiang Mai Health Services Promotion Association, one of the meeting organizers, expects the tourism sector to recover and return to normal soon, as tourist interest in Chiang Mai’s natural and cultural beauty returns.

The Chiang Mai Provincial Authorities, Chiang Mai Health Services Promotion Association, Chiang Mai Provincial Commerce Office, hospitals, dental clinics, the Thai Lanna Spa Association, Thai traditional massage association, Chiang Mai Herb club, and others will join in the event taking place at the International Conference Room at The Empress Hotel on Chang Klan Road.

Prof. Dr. Kanikar Pornpatkul, the President of the Chiang Mai Health Services Promotion Association said the negative effects from political unrest had resulted in a drop in the number of visitors to Chiang Mai to 20% of normal.

“It is necessary that more events should be organized to draw more foreigners. Both public and private sectors in Chiang Mai such as Chiang Mai Chamber of Commerce, Chiang Mai Tourism Business Association, and Thai Hotels Association have all agreed to work together to stimulate tourism by strengthening the appeal of health related services, “she said.

Apart from the international meeting in July, she said there will be more than 50 booths and exhibition, products and services display, consultations on health services on offer, and demonstrations. Long stay tourists, foreign residents, members of the consular services of different countries, the mass media and travel agents will be invited to attend.

“This is the 3rd consecutive year the meeting has been held, and supported financially by Chiang Mai Provincial Authority, Chiang Mai Provincial Commerce Office, this year the emphasis will be on unique Thai offerings, like traditional massage, spas and herbal products,” she added.

Mr. Phunach Thanalaopanitch, President of Thai Hotel Association (upper Northern region), said that the private sector in Chiang Mai should encourage conferences and seminars from international health professionals.

Mr. Pakin Ploypicha, President of the Thai Lanna Spa Association said, “The number of foreign tourists dropped nearly 100 percent during the first quarter of this year, when compared to the same period last year, so the meeting is expected to play an active role in helping draw the target group of tourists and visitors.”

Chiang Mai is expected to have a high potential for health tourists because of the excellence of its spas as well as natural and cultural attractions.

For more information, please contact the Chiang Mai Health Hub of Thailand, Tel.

053 – 801999 Fax 053 – 801444 or contact Nithakarn Chobthamdee, Tel.

053 – 224140 – 1 Fax 053 – 895255. [email protected] www.chiangmai-health-hub.com.

 


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