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Miracle Thailand; Believe in Chiang Mai

The Miracle Thailand; Believe in Chiang Mai seminar on MICE tourism and branding was held at Central Airport Plaza.

Nopniwat Krailerg
The Department of Tourism in the Ministry of Tourism and Sports and the Thailand Convention and Exhibition Bureau (TCEB) held the “Miracle Thailand; Believe in Chiang Mai” seminar at Chiang Mai Hall, Central Airport Plaza from August 20-21,2012 to discuss the direction of travel opportunities. Additionally the seminar was held to help Chiang Mai step into the role of a MICE city completely.

The event saw lectures on destination branding strategies and techniques, creative ideas for MICE events and the technology of the future. The Tourist Police and the Department of Tourism had an exhibit to promote fairness among tour operators.

MICE or Meetings, Incentive Travel, Conventions, Exhibitions refers to business-related meetings for multinational organizations and companies. MICE visitors are not like regular tourists in that they are destination specific and have a specific purpose, which is to attend an event or convention. MICE tourism can attract not only the conventioneers who spend 3-4 times more than the average tourist but also attract them to come back for repeat visits.

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Miracle Thailand; Believe in Chiang Mai