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TCEB to push Chiang Mai as world class “MICE City”

Wijaya Sunthornsaratun discusses the upcoming “Year of MICE” in Chiang Mai.

Nopniwat Krailerg

The Convention and Exhibition Bureau (TCEB) plans to accelerate Thailand as a conventions and meetings center with their new project “Year of MICE 2013”. MICE stands for Meetings Incentives Conventions and Exhibitions and Chiang Mai’s new Convention Center is key to the plan.

The TCEB led more than 80 people in a Meetings Day to visit the Chiang Mai International Convention Center to study it for its opening next year. Wijaya Sunthornsaratun, Director of the TCEB meeting industry, said after the event that more than 45 operators were interested and that more requests for information on the new Center were coming in from overseas.

Tongchai Srimada TCEB committee Acting Director reported that Chiang Mai Province and TCEB signed an MoU agreement to promote Chiang Mai as a MICE city in 2009. Since then the TCEB has worked to build up the MICE industry in Chiang Mai, he noted that the province has great potential to build up its MICE industry. In 2011 Thailand saw nearly 60,000 visitors attend conventions.

The Office of the National Economic and Social Development asked the Cabinet to name 2013 as the Year of MICE for Chiang Mai as the Convention Center is slated to be ready for conventions and meetings in 2013.

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TCEB to push Chiang Mai as world class “MICE City”