TAT boosts emphasis on
quality over quantity at TTM
TTM: Juthaporn Rerngronasa TAT Deputy Governor
for European and American markets addressed the media regarding a focus on
quality over quantity.
The Tourism Authority of Thailand is to boost its emphasis on the balanced
marketing strategy in order to promote a better equilibrium between the
quality vs quantity of visitor arrivals, travel industry media attending the
Thailand Travel Mart Plus were told.
Addressing the media briefing, TAT Deputy Governor for European and American
markets, Mrs. Juthaporn Rerngronasa said that in January-April 2013,
Thailand’s visitor arrivals surged to a record total of 8,841,730, up by
19.04% over the same period of 2012. Visitors from East Asia and ASEAN alone
totaled 4.82 million (+28.72%).
China’s total of 1.53 million visitor arrivals or (+92.82%) made it the
first time that any country had crossed the one million mark in the short
span of four months. In 2012, countries such as Malaysia, Japan, Korea,
Russia and India also generated more than one million arrivals. The
projection for 2013 is more than 24 million arrivals.
These growth figures led to a question from one journalist about the impact
it would have on the ground.
In response, Deputy Governor for Asian Markets Sansern Ngaorangsi said that
the TAT was conscious of the fact that the rapidly increasing visitor
arrivals would have an impact on the environment and that a strategic shift
would be necessary in order to preserve the quality of Thai destinations,
products and services.
TTM plus media br1n detail, this will mean attracting more upmarket visitors
from abroad and decongesting existing destinations by promoting new and
emerging ones, especially in the surrounding provinces of the popular
Mr. Sansern said this strategy had already been actioned in the TTM+ Post
tours which had focused on provinces such as Ang Thong, Suphan Buri, Trat,
Chanthaburi, Khao Yai, Nakhon Nayok, Nakhon Pathom, Kanchanaburi, Chumphon,
Nakhon Si Thammarat.
He said that the TAT would also be stressing the experiential aspect of
visiting Thailand, for example, by having people not just to eat Thai food
but to learn to cook it, not just to watch Thai boxing but also learn the
science and techniques behind it.
The TAT’s balanced strategy is designed to maintain a good mix of repeat and
first-time travelers, probing new markets while consolidating existing
markets, ironing out the peaks and troughs between high and low seasons in
arrivals, distributing visitors between our urban and rural areas, and
ensuring a good mix of customer segments from High Net Worth Individuals to
These principles of balance take into consideration the fact that tourism
does not operate in a vacuum but is interlinked with three key external
factors – the economy, environment and society – which have to be taken into
Mae Hia to hold
Pu Sae Ya Sae ceremony
Mae Hia Municipality will hold the Pu Sae Ya Sae
(Liang Dong) ceremony to propitiate the forest spirits on June 22 from 7:30 a.m.
to 12 noon at the foot of Wat Phrathat Doi Kham and Lan Liang Dong, Ban Ubosot,
Mae Hia sub district. This old Lanna ceremony is held to communicate with the
forest’s guardian spirits PuSae and Ya Sae. A buffalo is used to invite the
spirits and raw meat is offered and eaten. Tanawat Yodjai, Mayor of Mae Hia
Municipal noted that the municipality performs this ceremony every year. The
ceremony is located upstream of Mae Hia Creek and benefits the people in Mae
Hia, San Phak Wan and Padad sub districts. (File Photo)
Bangkok Airways in new
Chiang Mai Mail reporters
British Airways (BA) has entered into a codeshare arrangement with
Bangkok Airways that will cover domestic routes between Bangkok, Samui, Chiang
Mai and Phuket as well as Singapore – Samui. The codeshare agreement took effect
on June 11 and allows BA flyers to purchase flights from London-Heathrow to
Phuket, Koh Samui or Chiang Mai, via Bangkok or Singapore – Samui.
Bangkok Airway’s senior vice president network management, Peter Wiesner, said:
“We believe this partnership will offer a unique advantage for BA’s customers
who will enjoy our unparalleled services, which include free lounge access,
in-flight meals and more.”
Bangkok Airways has codeshare agreements with Air Berlin, Air France,British
Airways, Etihad Airways, EVA Air, Finnair, Japan Airlines, Lao Airlines, KLM,
Malaysia Airlines, Qatar Airways, Silk Air and Thai Airways International.