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Update March, 2015


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Update by Natrakorn Paewsoongnern
 
 
 
TRAVEL & TOURISM
 

Update Mach 24, 2015

Asian visitors lead strong Thai tourism comeback in January 2015

Thailand’s visitor arrivals surged to a record total of 2,654,634 in January 2015, up by 16.30% over January 2014, according to figures published by the Ministry of Tourism and Sports. This was largely due to a major comeback by all the markets in Asia and the ASEAN region, including the top performers of China, Malaysia, Korea Japan, and India.

Tourism Authority of Thailand Governor Thawatchai Arunyik commented, “This is a clear indication that all our tourism revival strategies have produced excellent results. It is an excellent start to 2015, and we are hoping to maintain the arrivals all through the year.”

“Again, I wish to stress that this is the result of all the hard work exerted by the entire industry, including Thai Airways International, all the airlines flying to Thailand, Airports of Thailand, Immigration Bureau, and the entire private sector including the MICE industry, hotels, tour operators, and guides. All of them deserve credit for this turnaround from what was a difficult and challenging year in 2014.”

Here is a summary of the key results:

Overview: All regions grew well except Europe and Oceania. Visitors from East Asia totalled 1,545,683 (+43.25%), Europe 727,462 (-14.32%), the Americas 122,714 (+1.41%), South Asia 109,440 (+19.14%), Oceania 81,965 (-6.43%), Middle East 55,521 (+31.05%), and Africa 11,849 (+0.75%).

East Asia: East Asian visitor arrivals comprised the biggest market share of all visitors. A total of 1.54 million or 58.23% were from East Asian countries. China ranked the largest source market from East Asia with arrivals of 560,399 (+56.96%). Apart from China, the other top sources of arrivals were Malaysia 279,517 (+92.57%), Korea 153,311 (+13.06%), and Japan 121,926 (+5.43%).

The ASEAN countries in total generated over 622,277 arrivals, with spectacular growth by Malaysia 279,517 (+92.57%), Laos 89,890 (+14.06%), Singapore 69,229 (+49.97%), Vietnam 53,038 (+54.56%), Cambodia 51,605 (+35.51%), Philippines 22,627 (+15.43%), Myanmar 19,287 (+56.56%), and Brunei 1,128 (+43.33%), except Indonesia 35,956 (-13.56%).

Europe: Arrivals declined by 14.32% to 727,462 partly due to the economic situation in the region. However, some European countries showed growth; such as, Germany 81,309 (+0.59%), France 78,391 (+7.81%), East Europe 67,413 (+1.21%), Italy 32,022 (+11.25%), Austria 14,352 (+1.33%), Belgium 10,446 (+1.73%), Spain 9,154 (+8.14%), and Ireland 5,914 (+2.21%).

The Americas: Arrivals from the Americas were up 1.41% to 122,714. The main market, USA increased by 0.59% to 82,036. Arrivals from Canada were up 0.16% to 25,430. Showing considerable promise are Latin American markets; such as, Brazil (+25.03%).

South Asia: Arrivals from South Asia grew by a strong 19.14% to 109,440. India topped the list with arrivals up by 16.62% to 81,716. Other countries also showed good growth; such as, Bangladesh 9,908 (+75.89%), Sri Lanka 4,988 (+1.92%) and Nepal 2,749 (+33.51%), except Pakistan 5,834 (-1.07%).

Oceania: Arrivals from Oceania declined by 6.43% to 81,965 visitors. Australian visitors declined 7.11% to 72,904 and New Zealand (-3.47%) to 8,647.

The Middle East: Arrivals from the Middle East showed good growth of 31.05% to 55,521. UAE visitors were up 114.92% to 7,361 along with Kuwait 7,080(+92.44%), and Saudi Arabia 1,267 (+10.17%).
Africa: Arrivals from Africa grew by 0.75% to 11,849.

In 2015, TAT has set a target of 28 million international visitors, generating an estimated 1.35 trillion Baht in tourism earnings. (TAT)



TAT and AirAsia introduce Discover Thainess aircraft and promotions

Tassapon Bijleveld, CEO of Thai Air Asia and Thawatchai Arunyik, Governor of TAT with the new Discover Thainess Air Asia plane.

The Tourism Authority of Thailand (TAT) has entered into a co-branding partnership with one of the world’s largest low-cost carriers, Air Asia in which the airline brand will see one of its aircraft with the logo of 2015 Discover Thainess campaign, as well as introduce a series of promotional airfares throughout the year.

Mr. Thawatchai Arunyik, Governor of TAT said, “The 2015 Discover Thainess campaign has kicked off to a good start since January, further affirming the interests of local and international visitors who come to the kingdom to immerse themselves in the Thai way of life, Thai culture, and hands-on Thai experiences. The co-branding with Air Asia will give a significant boost to Thailand’s tourism while the promotional airfares will help stimulate more travels among international travellers, especially from China and the neighbouring countries.”

Air Asia will brand its newest Airbus A320 aircraft with the royal barge Supannahong image – the logo of 2015 Discover Thainess campaign. Also, its interior will be beautifully decorated with images of the “12 Hidden Gems”, the emerging promotional destinations as well as other Discover Thainess ads inviting all travellers to explore the charms of Thailand.

To commemorate this partnership, Air Asia is offering a Discover Thainess fare with prices starting from 590 Baht for domestic destinations and 1,190 Baht for international destinations.

Mr. Tassapon Bijleveld, CEO of Thai Air Asia said, “We are proud to be a part in helping to promote the 2015 Discover Thainess campaign. We will continue to increase our flight frequencies, especially on popular domestic routes. In addition, we will also keep adding new domestic routes to cater to the demand and allow everyone to be able to travel by air, to cut short the travelling time so that they will have more time to enjoy discovering Thainess in Thailand.”

In early 2015, Air Asia launched services from Bangkok to four new destinations – Nan, Loei, Roi Et and Buriram. In Thailand, Air Asia now operates 19 domestic routes, covering 15 destinations, with more than 79 flights per day as well as 27 routes to 21 destinations, with more than 48 flights per day overseas. TAT is already working closely with Air Asia. Current partnerships include the “Let’s Travel on the Weekdays” project and the “Thailand Shopping Paradise” campaign. (TAT)



HEADLINES [click on headline to view story]

Asian visitors lead strong Thai tourism comeback in January 2015

TAT and AirAsia introduce Discover Thainess aircraft and promotions

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