Asian visitors lead strong Thai tourism comeback in January 2015
Thailand’s visitor arrivals surged to a record total of 2,654,634 in January
2015, up by 16.30% over January 2014, according to figures published by the
Ministry of Tourism and Sports. This was largely due to a major comeback by all
the markets in Asia and the ASEAN region, including the top performers of China,
Malaysia, Korea Japan, and India.
Tourism Authority of Thailand Governor Thawatchai Arunyik commented, “This is a
clear indication that all our tourism revival strategies have produced excellent
results. It is an excellent start to 2015, and we are hoping to maintain the
arrivals all through the year.”
“Again, I wish to stress that this is the result of all the hard work exerted by
the entire industry, including Thai Airways International, all the airlines
flying to Thailand, Airports of Thailand, Immigration Bureau, and the entire
private sector including the MICE industry, hotels, tour operators, and guides.
All of them deserve credit for this turnaround from what was a difficult and
challenging year in 2014.”
Here is a summary of the key results:
Overview: All regions grew well except Europe and Oceania. Visitors from East
Asia totalled 1,545,683 (+43.25%), Europe 727,462 (-14.32%), the Americas
122,714 (+1.41%), South Asia 109,440 (+19.14%), Oceania 81,965 (-6.43%), Middle
East 55,521 (+31.05%), and Africa 11,849 (+0.75%).
East Asia: East Asian visitor arrivals comprised the biggest market share of all
visitors. A total of 1.54 million or 58.23% were from East Asian countries.
China ranked the largest source market from East Asia with arrivals of 560,399
(+56.96%). Apart from China, the other top sources of arrivals were Malaysia
279,517 (+92.57%), Korea 153,311 (+13.06%), and Japan 121,926 (+5.43%).
The ASEAN countries in total generated over 622,277 arrivals, with spectacular
growth by Malaysia 279,517 (+92.57%), Laos 89,890 (+14.06%), Singapore 69,229
(+49.97%), Vietnam 53,038 (+54.56%), Cambodia 51,605 (+35.51%), Philippines
22,627 (+15.43%), Myanmar 19,287 (+56.56%), and Brunei 1,128 (+43.33%), except
Indonesia 35,956 (-13.56%).
Europe: Arrivals declined by 14.32% to 727,462 partly due to the economic
situation in the region. However, some European countries showed growth; such
as, Germany 81,309 (+0.59%), France 78,391 (+7.81%), East Europe 67,413
(+1.21%), Italy 32,022 (+11.25%), Austria 14,352 (+1.33%), Belgium 10,446
(+1.73%), Spain 9,154 (+8.14%), and Ireland 5,914 (+2.21%).
The Americas: Arrivals from the Americas were up 1.41% to 122,714. The main
market, USA increased by 0.59% to 82,036. Arrivals from Canada were up 0.16% to
25,430. Showing considerable promise are Latin American markets; such as, Brazil
South Asia: Arrivals from South Asia grew by a strong 19.14% to 109,440. India
topped the list with arrivals up by 16.62% to 81,716. Other countries also
showed good growth; such as, Bangladesh 9,908 (+75.89%), Sri Lanka 4,988
(+1.92%) and Nepal 2,749 (+33.51%), except Pakistan 5,834 (-1.07%).
Oceania: Arrivals from Oceania declined by 6.43% to 81,965 visitors. Australian
visitors declined 7.11% to 72,904 and New Zealand (-3.47%) to 8,647.
The Middle East: Arrivals from the Middle East showed good growth of 31.05% to
55,521. UAE visitors were up 114.92% to 7,361 along with Kuwait 7,080(+92.44%),
and Saudi Arabia 1,267 (+10.17%).
Africa: Arrivals from Africa grew by 0.75% to 11,849.
In 2015, TAT has set a target of 28 million international visitors, generating
an estimated 1.35 trillion Baht in tourism earnings. (TAT)
TAT and AirAsia introduce Discover Thainess aircraft and promotions
Tassapon Bijleveld, CEO of
Thai Air Asia and Thawatchai Arunyik, Governor of TAT with the new Discover
Thainess Air Asia plane.
The Tourism Authority of Thailand (TAT) has entered into
a co-branding partnership with one of the world’s largest low-cost carriers,
Air Asia in which the airline brand will see one of its aircraft with the
logo of 2015 Discover Thainess campaign, as well as introduce a series of
promotional airfares throughout the year.
Mr. Thawatchai Arunyik, Governor of TAT said, “The 2015 Discover Thainess
campaign has kicked off to a good start since January, further affirming the
interests of local and international visitors who come to the kingdom to
immerse themselves in the Thai way of life, Thai culture, and hands-on Thai
experiences. The co-branding with Air Asia will give a significant boost to
Thailand’s tourism while the promotional airfares will help stimulate more
travels among international travellers, especially from China and the
Air Asia will brand its newest Airbus A320 aircraft with the royal barge
Supannahong image – the logo of 2015 Discover Thainess campaign. Also, its
interior will be beautifully decorated with images of the “12 Hidden Gems”,
the emerging promotional destinations as well as other Discover Thainess ads
inviting all travellers to explore the charms of Thailand.
To commemorate this partnership, Air Asia is offering a Discover Thainess
fare with prices starting from 590 Baht for domestic destinations and 1,190
Baht for international destinations.
Mr. Tassapon Bijleveld, CEO of Thai Air Asia said, “We are proud to be a
part in helping to promote the 2015 Discover Thainess campaign. We will
continue to increase our flight frequencies, especially on popular domestic
routes. In addition, we will also keep adding new domestic routes to cater
to the demand and allow everyone to be able to travel by air, to cut short
the travelling time so that they will have more time to enjoy discovering
Thainess in Thailand.”
In early 2015, Air Asia launched services from Bangkok to four new
destinations – Nan, Loei, Roi Et and Buriram. In Thailand, Air Asia now
operates 19 domestic routes, covering 15 destinations, with more than 79
flights per day as well as 27 routes to 21 destinations, with more than 48
flights per day overseas. TAT is already working closely with Air Asia.
Current partnerships include the “Let’s Travel on the Weekdays” project and
the “Thailand Shopping Paradise” campaign. (TAT)